Robert Rosen

Joyce Snyder, whom I call Pam Katz in Beaver Street, released her own book, Mistress Pussycat, published last year by Headpress. Below is an interview she did with the Florida radio station WOCA, in which she discusses submissive men and her experiences as a dominatrix.

And here's a link to the story about the 1984 Critics Adult Film Awards on The Rialto Report.

I invite you to join me on Facebook or follow me on Twitter.

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Joyce Snyder, whose book, Mistress Pussycat, will be published imminently, was looking for some photos for her own Website when she uncovered these shots from a 1986 Swank Publications Christmas party at the home of our publisher, Chip Goodman. That's me in the yellow sweater. Two other people in this photo are pseudonymous "characters" in Beaver Street. (Hint: the face of one of them is obscured.)

I’ll send a PDF of the photo section that appeared in the first U.K. edition of Beaver Street to anybody who can identify those characters by their real names or pseudonyms. (Former employees of Swank Publications are not eligible to participate. The decision of the judges is final.)

Over in Facebook Land this is Throwback Thursday. So why not on the Sporadic Beaver, too? Read More 

If you read Beaver Street, then you probably took note of a character I called "Pam Katz," whom I've often written about on this blog. (I used pseudonyms for all the non-public figures in the book.) Now Pam Katz, who is really Joyce Snyder, has written her own book, Mistress Pussycat: Adventures With Submissive Men In The World of Femdom, which Headpress is publishing on September 7. You can preorder the book on Amazon. (The cover you see here will be the actual cover.) And you can get more information about it on her under-construction but still-worth-checking-out Website.

I worked with Joyce for 15 years at Swank Publications. She was one of the rare people at that company who was a total professional and always conducted herself with the utmost integrity. So when she asked me to review Mistress Pussycat, which you’ll be hearing a lot about here and elsewhere in the months to come, I was happy to do so. This is what I had to say:

Mistress Pussycat is a disturbingly honest, highly arousing, laugh-out-loud-funny memoir by cat-loving career pornographer Joyce Snyder. At age 60, after half a lifetime spent cranking out low-rent stroke books and X-rated films, she embarks on a madcap journey of erotic self-discovery and learns the true nature of her own sexuality—she’s a “femdom,” a woman who wants to enslave men. Her quest for the perfect, obediently worshipful male is an eye-opening tour through the demented demimonde of BDSM, a secret world barred to the “vanilla”—anybody not into BDSM—featuring “adult babies,” “pony parties,” “pain sluts,” “pay pigs,” human furniture, masochists begging to be publicly humiliated, dominatrices expert in the art of testicular torture, and men who want only to suffer forevermore as naked “slave beasts,” their penises caged in diabolical chastity devices. Snyder’s sharply drawn portraits of the more than a dozen torment-craving “subs” who audition for her ministrations are frighteningly real, well written, and well researched, and because she experienced or witnessed everything she so skillfully describes, it’s hotter than Fifty Shades of Grey. Reading Mistress Pussycat is a literary pussy-whipping… and you’ll learn a lot about cats, too. Read More 

That I've used pseudonyms for many of the "characters" who populate Beaver Street was an unavoidable concession to the fact that I was writing about real people, and it would have had a negative impact upon their lives to be portrayed as pornographers or former pornographers. One of those characters is "Pam Katz," and soon after Beaver Street was published, due to a variety of factors, it no longer was necessary to disguise her identity. She is Joyce Snyder, best known as the writer and producer of Raw Talent, parts I-III, classic XXX films from the 1980s that have recently been rediscovered by such sites as The Rialto Report and The Projection Booth, where you can listen to an interview with Joyce.

What Joyce has to say about making these films while she was working for Swank Publications should be of special interest to anybody who’s read Beaver Street. “Pam Katz” comes to life, veritably stepping out of the book.

The other people interviewed are the film’s director Larry Revene and its star, Jerry Butler.

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It's been almost six months since Bloomsday on Beaver Street, and even now when I run into people who were there, they still want to tell me stories about one particular guest at the event: Subway Vigilante Bernhard Goetz. It was only recently that I heard that "Bernie" was hanging out at the bar at the Killarney Rose, describing in detail to an enraptured audience how, on December 22, 1984, he'd shot four teenagers who'd accosted him on the subway. And it wasn't until long after the party that I heard about a lot of other things Goetz did that night, most of which are best not repeated here.

Goetz had come to the Killarney Rose because he's a porno fan and he's good friends with one of the main characters in Beaver Street, Pam Katz, whose real name is Joyce Snyder. Goetz had asked Snyder if he could read from the book at the launch event, and when Snyder passed along his request to me, I said, "Sounds crazy. Why not?"

In retrospect, I can think of a lot of good reasons why not. But Goetz showed up, took to the stage, and delivered a surreal non-reading. Here, at last, is the long-awaited video clip of his “performance.” That’s Byron Nilsson introducing Goetz and that’s Joyce Snyder calling out from the audience, “Read the book! Just read the book!” Read More 

Though I do my best to keep tabs on anything that pops up in the media having to do with Beaver Street or Nowhere Man, occasionally something slips by me. The photo to the right is one such example. Taken two months ago at the Banned Books Week event at the 2A Bar, in New York City, this shot of me sitting next to the Beaver Street character I call Pam Katz (real name Joyce Snyder), was posted on the Adult Video News website. But Google, apparently, finds the AVN site objectionable, and has deemed this major media organ unworthy of searching.

The photo, along with a gallery of the people who read from forbidden books having to do with sex, drugs, and rock 'n' roll, was finally brought to my attention. So, if you click here, you can see such performers as porn star Lisa Ann, Penthouse editor Lainie Speiser, Linda Lovelace expert Eric Danville, and Lez Zeppelin vocalist Shannon Conley reading from books that you might not necessarily find in a routine Google search.

I, incidentally, read from J. D. Salinger’s The Catcher in the Rye.

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I’ve written frequently on this blog about Joyce Snyder, a former coworker at Swank Publications and a character in Beaver Street whom I describe as a “mutant pornographic genius.” I call her “Pam Katz” in the book for a variety of reasons, but since she filed an age-and-sex-discrimination lawsuit against our former boss, porn king Louis Perretta, I now use her real name.

Snyder, as I explained in an earlier posting, is a close friend of the so-called “Subway Vigilante,” Bernhard Goetz, who was one of the performers at the Bloomsday on Beaver Street book launch party at the Killarney Rose on June 16.

Those of you who were there know that Goetz didn’t exactly perform as advertised. He was supposed to read a passage from Beaver Street about Snyder-Katz, but instead delivered an incoherent monologue about the book as Snyder called out to him from the audience, “Just read the book, Bernie!”

In describing Snyder’s relationship with Goetz, I mentioned that in an outrageous display of John Waters-style tastelessness, at which Snyder excels, she paid tribute to Goetz in one of her classic porn films, Raw Talent III. The Goetz character, played by Jerry Butler, masturbates on four black women who accost him on a subway train.

What I neglected to say is that this scene is a parody film within the film, titled The X-Rated Adventures of Bornhard Goetz, and was nominated for Best Sex Scene at the Adult Video News Awards in 1989.

Snyder mentioned that she feels some responsibility for Goetz’s behavior at the Killarney Rose. “A book party is like a lady’s wedding,” she wrote to me yesterday. “It is always well planned and it must go perfectly. Bernie just refuses to do as told and as agreed, [and] has to go his own way. I don’t know what the problem is. Maybe too much testosterone?”

As far as I’m concerned, Joyce, Bloomsday on Beaver Street could not have gone better. The energy in the room was so good, there was nothing Bernie could have done (short of shooting somebody) that would have ruined the evening. Indeed, his presence added a surrealistic touch and an extra jolt of electricity.

The only one with any regrets, I think, is the MC Supreme, Byron Nilsson, who thought of the perfect introduction for Goetz only after he introduced him. That introduction would have been, “And now, ladies and gentlemen, here’s a real blast from the past…”

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In analyzing the events of Bloomsday on Beaver Street, it's best, I think, to begin with the elephant in the room--the room being the upstairs bar of the Killarney Rose and the elephant being Bernhard H. Goetz. I suppose it's possible that some people reading this or even some people who were at the event don’t know who Goetz is.

Allow me to recap: On December 22, 1984, a time when crime in New York City seemed to be spiraling out of control, Bernhard Goetz, a self-employed electronics engineer who lived in Greenwich Village and had recently been mugged, boarded a downtown No. 2 train at 14th Street. Four black teenagers accosted him, demanding money. Goetz pulled out an unlicensed .38-caliber revolver and shot them, wounding all of them and crippling one. As one of the teenagers was lying on the floor, Goetz is reported to have said, “You seem to be all right, here’s another,” and shot at him again, apparently missing. He then fled the train and went on the lam for eight days before turning himself into police in New Hampshire.

Some people saw Goetz as a folk hero, a real life Paul Kersey, the Charles Bronson character in Death Wish, while others, believing that the teenagers were panhandlers, not muggers, saw him as violently insane and racist. (Years later, one of the assailants would admit that they did intend to mug Goetz because he looked like “easy bait.”)

The media labeled Goetz “The Subway Vigilante.”

On June 16, 1987, Bloomsday, a jury acquitted Goetz of attempted murder and first-degree assault, but convicted him of third degree criminal possession of a weapon. He was sentenced to one year in jail, one year of psychiatric treatment, five years of probation, 200 hours community service, and fined $5,000.

The events transformed Goetz into an enduring celebrity, one who paparazzi still photograph when they spot him on the street. In 2001, he ran for mayor of New York.

And Goetz, it so happens, is a good friend of one of my former coworkers, Joyce Snyder, who plays a significant role in Beaver Street. (I call her “Pam Katz” in the book.) Snyder, a devotee of John Waters-style bad taste, has written and produced four classic porno films, Public Affairs, and Raw Talent I-III.

In Raw Talent III, she pays tribute to Goetz with a scene that’s, arguably, the epitome (or nadir) of bad taste. The Goetz character, played by Jerry Butler, is accosted on the subway by four black women. He takes out his penis and masturbates on them, and then says to one, “You look like you could use another,” and ejaculates again.

“Bernie wants to read,” Snyder told me before the event. “Is that okay?”

“Sounds insane,” I said. “Let’s do it.”

The plan was for Goetz to read a passage from Chapter 9, “Divas with Beavers,” where Snyder/Katz meets with the publisher, Chip Goodman, as they go over the mechanical boards for X-Rated Cinema magazine. It’s an edgy scene involving sexual harassment, photos of enormous penises, and incest. “Bernie,” Snyder told me, was going to practice the reading.

Well, if you were there, then you know that “Bernie” didn’t read from the book. He stood before the microphone, Beaver Street in hand, and launched into a disjointed monologue about how he didn’t want to read because it was about “office politics,” and he only wanted to talk about the book because, he said, “That’s what makes sense to me.”

“Just read the book, Bernie!” Snyder cried out.

Goetz ignored her, and rambled on for a few minutes before leaving the stage to a smattering of polite applause.

Goetz, however, believes he electrified the audience, and this may, at least in part, be true. I, for one, was stunned. Fortunately, I had the presence of mind to press the button on my camera.

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Saturday night, Bloomsday, a whole lot of people came to the Killarney Rose on Beaver Street to celebrate the New York launch of Beaver Street: A History of Modern Pornography. My family was there. My neighbors were there. My friends were there. People from my high school and junior high school, who I hadn't seen in more than 40 years, were there. Some of my former coworkers, notably Joyce Snyder ("Pam Katz" in Beaver Street) and Sonja Wagner, were there. A few members of the media were there. Gary “HooP” Hoopengardner and my wife, Mary Lyn Maiscott, provided live music, with a little help from our friends and neighbors. Byron Nilsson, a writer/actor/singer/pornographer, did an amazing job as MC. And, of course, I read from the book--the so-called "dirty part," that I've been reluctant to read in certain bookstores, but read without hesitation for Bloomsday on Beaver Street. And then, as you may have noticed, there was the surreal appearance of Bernhard Goetz--yes, that Bernhard Goetz--who had asked to read from Beaver Street, but instead refused to read from the book and--how shall I put this?--delivered a disjointed dissertation that seemed to have something to do with Beaver Street.

Many things were spoken of at the Killarney Rose on Bloomsday: literature, pornography, book banning, censorship, Amazon, Watergate. In future postings, I’ll write in greater detail about this night to remember. But for now, as I sort out my thoughts and await photographic evidence of some of the things I mentioned above, I simply want to thank everybody for coming to the best Bloomsday party in New York City and reminding me why I became a writer. Read More 

According to Federal Election Commission (FEC) records, ultra-conservative New Jersey congressman Scott Garrett (Republican, 5th district) has, since 2006, accepted campaign contributions from hardcore pornography magnate Louis Perretta. Garrett is apparently aware of Peretta's operation, as the X-rated production company and Garrett's eastern district office were for years in close proximity to each other on the second floor of an office building at 210 Route 4 East, in Paramus.

Garrett, a Tea Party icon and a “birther” who is up for reelection this year, is known for his extreme right-wing positions. He received a perfect 100 rating from the American Conservative Union and a 0 rating from the Sierra Club.

Citing “states’ rights,” Garrett has opposed the reauthorization of the Voting Rights Act, an extension of unemployment benefits during the recession, a woman’s right to choose an abortion in cases of rape and incest, and emergency aid to victims of Hurricane Katrina.

Perretta, of Saddle River, NJ, publishes such hardcore pornographic titles as Club, Gallery, High Society, Swank, Gent, Genesis, Fox, Velvet, Just 18, and Cheri. Though most of these magazines were “softcore” when he began acquiring them in the early 1990s, he switched them all to a “hardcore” format in 1999, and is now one the largest producers of hardcore pornography in America. (In the world of pornography, “hardcore” refers to images that show vaginal, oral, or anal penetration.)

Perretta also produces a line of hardcore DVDs and controls the X-rated websites associated with his magazines.

Perretta, either directly or through members of his immediate family, donated over $10,000 to Republican candidates and the Republican National Committee (RNC) since 2000, soon after switching to the hardcore format. But his contributions to Garrett stand out both because of the proximity of their offices and because their politics seem to merge so seamlessly.

Perretta, who has referred to minority employees as “animals,” once told an African American art director to “Shrink that photo—like your ancestors shrunk heads.” In the past decade, he has systematically fired his most senior editors (this reporter was one of them) and art directors, most of whom began working for him in 1993, when he acquired all the titles belonging to Swank Publications. He has also closed down Great Eastern, his printing plant in Poughkeepsie, New York, eliminating dozens of jobs and outsourcing them to a printer in Canada in order to enhance profits and to avoid problems associated with exporting hardcore pornography from the US into Canada.

Perretta is currently being sued for age-and-sex discrimination by former employee Joyce Snyder, while Garrett was given the worst rating of any NJ congressman by the Business and Professional Women’s Foundation.

Garrett’s other right-wing positions include opposing a ban on assault weapons; opposing child safety locks on handguns; supporting a constitutional amendment banning gay marriage; opposing restrictions on price gouging by oil companies; supporting oil drilling off the NJ shore; supporting the teaching of “intelligent design” in public schools; and opposing stem cell research. He has also voted against numerous animal protection laws, including a ban on slaughtering horses for human consumption.

Perretta is listed in FEC records as a “self-employed business executive” with the Great Eastern Lithographic Corporation.

Both Garrett’s office and the RNC’s have so far not returned calls, and so have neither confirmed nor denied that they were aware that Perretta is one of the largest producers of hardcore pornography in America.

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A lot of people thought that last week's posting, "The Lou Perretta 20-Point Plan for Demoralizing Employees," was satire. They thought that no place of business in 21st Century America that employed highly skilled and educated professionals could possibly be that bad.

Well, the piece isn’t satire—it’s journalism written in a satirical manner.

It’s not as if Perretta did all 20 things to everybody at once. That would have violated both the eighth amendment, which prohibits cruel and unusual punishment, and the Geneva Conventions. And we weren’t technically prisoners of war. It only felt that way.

The 20-Point Plan is simply a catalog of Perretta’s abysmal behavior, either toward me or toward other employees, over a 20-year period.

I doubt Perretta was even conscious of what he was doing, or thought that the “strategies” he used to control his employees were anything out of the ordinary. When he bought Swank Publications, he essentially shanghaied from New York a group of sophisticated and experienced publishing professionals, and treated them as he was accustomed to treating the people who worked in his printing plant in Poughkeepsie.

Amazingly, until Joyce Snyder (“Pam Katz” in Beaver Street) filed her age-and-sex-discrimination lawsuit, no employee or ex-employee had ever sued Perretta—for anything. Possibly, this was out of fear of losing their job and never being able to find another one; a lack of resources to pursue legal action against a wealthy businessman; or the knowledge that a lawsuit of any kind could drag on for years and they might not even win.

Perretta’s like the Newt Gingrich of sleaze—a classic schoolyard bully who nobody ever punched in the face. Then one day, Joyce Snyder, a little wisp of a woman, knocked him on his ass with a savage left hook to the jaw (metaphorically speaking). Snyder, sophisticated in the ways of the law—she’d considered going to law school at one point and had worked for private investigators—had the resources and the courage to go after Perretta. She also had nothing to lose. Snyder had devoted virtually her entire 31-year-career to pornography, and after Perretta fired her, she knew that at her age, with Perretta buying up every porn mag in existence, and with the economy in its tattered state, she’d never work again.

Perretta screamed so loud when he found out Snyder was suing him, I could hear his howls back in New York City. And that’s only a slight satirical exaggeration. Read More 

A Guide for Postmodern Office Management

Everybody knows a demoralized workforce is an easy-to-control workforce. Lou Perretta, pornographic publishing magnate who now owns every significant stroke book with the exception of Playboy, Penthouse, and Hustler, began instituting this plan in the early 1990s, when the economy was booming. With the onset of the recession, this plan has become insidiously effective--Perretta can now boast one of America's most demoralized workforces. The only monkey wrench in the works has come from former employee Joyce Snyder ("Pam Katz" in Beaver Street) who has sued Perretta for age and sex discrimination. So, a word of warning to any bosses who are considering instituting the Perretta Plan: Consult your attorney. Though effective in the short run, institution of this plan may cause severe financial and legal hardship and can lead to chronic heartburn and ridicule.

The Perretta Plan

1. Never give an employee a merit raise no matter how well they perform.
2. Never give an employee a raise even if you double or triple their workload.
3. Never praise an employee’s work. (If you do, they may ask for a raise.)
4. Loudly and publicly denigrate every employee’s work as often as possible, with a minimum of one time per year.
5. Nobody is indispensable. Fire the most talented and experienced employees.
6. If a downsized employee asks for severance for three decades of service, say, “Your 401(k) is your severance.”
7. Produce a product that’s of questionable legality and aesthetically vile—hardcore pornography, for example—that will so taint anyone associated with it, they’ll never work again after you fire them.
8. Scream at all remaining employees for the most trivial mistakes. The more trivial the mistake, the louder you should scream. Make it clear that you think everybody who works for you is a fucking idiot.
9. Refer to minority employees as “animals.” Dare them to sue.
10. Foster a climate of subtle religious bigotry. For example, if you see two or more Jewish employees standing together, say to them, in a jovial tone, “This place is starting to look like a yeshiva.” This will cause maximum discomfort with minimal legal exposure.
11. If business is bad, cut salaries by 25%. (Note: This means all employees. Do not cut salaries of only female employees. This is illegal. See Joyce Snyder.)
12. Cut lunch hour to a half hour.
13. Have the most incompetent employee act as office spy. Allow him to sleep at his desk.
14. Fill all executive positions with blood relatives only. Nepotism is the answer to any staffing question.
15. Under penalty of termination, forbid employees from doing any outside freelance work.
16. Give employees only inferior, dilapidated, lower-back antagonizing office furniture.
17. Confine highest-paid employees to offices without heat and air conditioning.
18. No need to hire cleaning people. Employees with advanced degrees should clean toilets, too.
19. The Friday after Thanksgiving is not a holiday. Take away a vacation day from any employee who does not come to work that day. Dock the pay of any employee who does not have a vacation day.
20. Special Bonus Strategy (For Advanced Users Only): Announce after Thanksgiving that the office will be open between Christmas and New Year’s. Announce on Christmas Eve that the office will be closed between Christmas and New Year’s; that employees will be charged five vacation days; and that employees without vacation days will be docked one week’s pay.

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It's been almost 13 years since I was fired from Swank Publications, a turn of events that so delighted me, for the next five years I woke up every morning in a state of ecstasy--because I didn't have to go to New Jersey to crank out pornography under ever-increasing deadline pressure.

Swank’s publisher, Lou Perretta, known to some employees as “Satan in Suspenders,” wasn’t the most depraved pornographer I’d ever worked for. (That distinction belongs to the elegantly attired Carl Ruderman, who published High Society before selling it to Perretta last year.) But the atmosphere in Perretta’s offices, situated on the side of a highway in Paramus—Please Ram Us, as some of my former colleagues called it—was unlike anything I’ve ever experienced in any job I’ve ever had, in or out of pornography.

Yes, Perretta’s Swank was a boring, depressing, purposefully demoralizing company staffed with people smothered by fear and hopelessness. It was so grim that I used to look forward to going to the dentist if it got me out of work an hour early. But this is how a lot of corporations are run today—business as usual, in other words. What sets Swank apart is that they pushed this modus operandi into the realm of the legally actionable, some of the details of which are documented in the age-and-sex-discrimination lawsuit Joyce Snyder (I called her “Pam Katz” in Beaver Street) filed against Perretta.

I originally wrote about Perretta in the Beaver Street chapter titled “The End of History at Swank Inc.,” describing how a job I once enjoyed had been reduced to “assembly-line toil at its worst,” and “an exercise in postmodern sweatshop drudgery.”

But I didn’t go into more detail because Beaver Street is about the history of pornography, and as the chapter title indicates, that history ended in Paramus.

At Lou Perretta’s Swank Inc. pornography was almost beside the point.

Perretta was a printer who owned Great Eastern—since shuttered—a printing plant in Poughkeepsie that was once that city’s second largest employer next to IBM. He bought Swank and just about every other porn mag in existence as fodder to keep his presses running 24/7.

The story of Swank under Perretta ceases to be a story about pornography and becomes, instead, a tale of the ugliest face of soul-and-job-destroying modern day capitalism. And in light of Snyder’s age-and-sex-discrimination lawsuit, it’s time to examine more closely what went on there.

In next week’s installment, I’ll further explore the toxic atmosphere of Swank Publications under Perretta—a toxicity that went far beyond the mere tyranny common to all porn publishing companies.

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"Pam Katz," an editor at Swank Publications whom I worked with for 16 years, is a "character" in Beaver Street. I describe her as a "mutant pornographic genius with a second sight for recognizing cover shots where nobody else saw them." She also wrote and produced four classic porn movies, Public Affairs and Raw Talent, parts I-III, and came up with the idea for X-Rated Cinema magazine. She was, in short, a great pornographer and a talented editor with a wicked sense of humor and a stringent code of business ethics.

I put “Pam Katz” in quotes because that’s not her real name. In Beaver Street, though all the “characters” are real, I use pseudonyms for all non-public figures. Well, Pam Katz is no longer a private citizen. Her real name is Joyce Snyder.

Last February, after 31 years on the job, Snyder was let go at Swank Publications. In response, she filed an age and sex discrimination suit against the publisher, Lou Perretta.

The legal documents are public record, available online.

In future postings, I’ll be commenting further on this lawsuit. I also plan to describe in even more detail than I did in Beaver Street the atmosphere of Swank Publications under Lou Perretta that led to the lawsuit.

Joyce A. Snyder v. Louis Perretta is significant not only on its own merits, but because with the exception of Playboy, Penthouse, and Hustler, Perretta has a virtual monopoly on the porn magazine business, which has become a festering symbol of the festering economy of post-industrial America, where talented, highly experienced people can no longer earn a living wage.

This is class warfare. Stay tuned for further dispatches from the front lines.

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